Five Tips for Mobile Marketing Success in 2017

US consumers are relying on mobile more than ever before to go about their day-to-day lives. From laptops to tablets to smartphones to wearable tech like smartwatches, this is a mobile age and business owners who ignore or underutilize mobile channels in their marketing efforts will have a harder and harder time competing with each passing year. Here are five tips that businesses can follow to find mobile marketing success in 2017 and beyond.

Mobile friendly website

It’s absolutely essential in 2017 to have a mobile-friendly business website. With each year the percentage of people accessing the site through a mobile site increases and sites that aren’t optimized for mobile display poorly on tablets and especially smartphones. Metrics show that mobile users accessing desktop versions of websites don’t stay on them very long. They have to pinch and zoom and squint to see what’s on the page and the likelihood of filling out information to complete a purchase on a site not optimized for mobile is very slim.

Mobile coupons

Coupons are one of the oldest marketing tricks in the book but it can be adapted for the mobile age. Mobile offers like coupons that are texted to loyal customers can be a powerful marketing tool. In fact, mobile coupons are far more successful than print ones that are mailed out or placed in magazines. Mobile coupons are more than ten times as likely to be redeemed as print coupons.

Mobile payments

As mobile payment solutions become more prominent, more and more customers are getting in the habit of leaving their credit and debit cards at home instead opting to use their smartphones’ built-in pay features like Android Pay or Apple Pay. Brick and mortar locations that don’t have the capability of accepting these kinds of transactions may miss out on a sizable amount of business. Similarly, websites should accept these payments because they’re more convenient for customers who don’t want to spend time filling out card information but would prefer to just authorize a payment with stored card information and their fingerprint.

Mobile-only social network platforms

Social networking platforms like Facebook or Twitter can be powerful indeed but many businesses are starting to recognize the advantage of branching out into mobile-only social network platforms like Snapchat or Instagram, especially if your target consumer is younger. To be successful with these platforms, it’s important to understand that different rules apply to mobile-only platforms than apply to sites like Facebook.

In fact, each social network varies from every other platform so it’s important for business owners or social media marketers to know the ins and outs of a new platform before launching marketing efforts utilizing them.

SMS marketing

Finally, small businesses absolutely must adopt SMS marketing in addition to their email marketing. The open rate for email advertisements is around 20% while the open rate for business text messages is about 98%.

Today’s consumers practically live on their mobile devices and the best way to get a message to them is through those devices in the form of text messages.

Mobile Technology News brought to you by biztexter.com

Source: entrepreneur.com/article/287939

NEGATIVE PUBLICISM

Negative Publicism is a poisonous dart in a business. They are mostly delivered through the blow gun mechanism of Yelp for that matter. Before the owner can even realize he is being targeted, the poison dart takes hold and throws him into the tailspin of recovery.

Such was the case of a recent vacation I took in the beautiful country of Costa Rica. The Air B&B we used was cozy and warm like a fuzzy blanket on a cold night. We were flabbergasted by the owner’s comments of two negative reviews on Yelp that caused him pains and constrictions, emotionally and financially. They were surreptitiously sent using the poison dart mechanism, and they stuck their insidious poison at him and his fledgling establishment. Those negative reviews were over the inconsequential blown light bulb and a dripping pipe.

The poor fellow lamented, “Why wouldn’t they tell me about those things!” and intoned that he could have easily fixed them. Pleading with us, he went on to beg, “If you ever have a problem, please don’t hesitate to tell me, and I’ll get on it right away.”

Poison Dart Shield

What if business enterprises who have these sniper poison darts trained at them that seems to go off with the least wind had a poison dart shield? One reminiscent of the missile shield? One that could actually neutralize those incoming shots before they took root in the veins of a business, and what if they could stop the ensuing tailspin?

To note! Lawsuits have been filed by companies to protect themselves, and to recover from Negative Publicism. Time has to be taken in the scrambling of counter responses, management negative reviews, and methods of stopping them. I wonder how much all these measures cost? And how about the agonizing moments of customer relations? Customer acquisition and retention? Indeed, this has now become a nightmare for these business entrepreneurs and establishments! Yes, the big bad wolf of Negative Publicism is blowing down their doors. In fact, there is one such shield that is based on the principle that you cannot catch a bee with vinegar but honey instead.

The Vinegar

While there are those people who cannot say anything good, there are those who will not say anything good, and those who want to help in correcting a flaw and turn a vinegar experience to a honey sweet one. One such case was where a family dined at a particular restaurant in my neighborhood. They were so blown away by the great taste of the food. Its quality and service were superlative, they said. However, the vinegar poured over that experience on the discovery of a bathroom dirtier and filthier than a pig’s backyard. No complaints were made to the management, but they still decided never to return to that restaurant again.

The Honey

A manager/owner cannot always be everywhere at every time, and sometimes things happen even unbeknownst to them. But what if there was a number visibly posted and dedicated to take all comments? What if the comments were followed and responded to with immediate responses of apologies, and thanks… and then the HONEY!

The Honey could be in the form of a discount coupon code for the next meal, a “call before you come” code to avoid waiting or that allows special seating, a free dinner, free drinks, discount catering for family, etc. What are the chances that that now customer will be satisfied or will not even entertain the idea of Negative Publicism. You even afforded yourself the ability to send special sales and advertisements.

Indeed this is where biztexter comes in. Biztexter to the rescue folks! Biztexter the missile shield averting the insidious poison darts. Learn more about this patented software by clicking the banner below.